Each time an employee has contact with a customer he or she either sells or "unsells" the company's products, its services, or the company itself.

Most companies understand the benefits of training their sales force, but few see that every employee - from the receptionist to the CEO - is part of the sales process.

Success comes to those companies which mobilize their people to respond to today's customer-driven market. Engineers, executives, and administrative assistants must recognize and act upon the sales potential inherent in their jobs.

This presentation shows companies how to turn their existing workforce into a vast sales force, for an enormous return on investment.