Roy Chitwood, CSP, CSE Professional Speaker
Certified Speaking Professional

What is CSE?

Sales and Marketing Executives International logo

    CSE© is a designation for sales managers and top level executives certified by Sales & Marketing Executives International, the worldwide association of sales and marketing management.

    For many years, sales and marketing executives have needed a program that certifies professional competency in sales or marketing. It is important to recognize the marketing and sales professionals who have met and surpassed the high standards of education, experience, knowledge, and ethical conduct, as is done in other professions. This is what the CSE designation accomplishes.

What Benefit Does a CSE Offer You?

    The Sales & Marketing Executives International CSE certification designation shows that the manager or executive is a true professional. Certification announces professional competence to clients, prospects and peers. Professionals earning this coveted designation clearly:
    1. Signal to customers that he/she is a professional who abides by higher ethics and principles.
    2. Certify that he/she has met the profession's highest standards of knowledge and experience.

What Does the CSE Designation Signify?

    Professionalism:
    Certification indicates a high level of professionalism to both co-workers and customers, increasing a CSEs value in the market place.

    Leadership:
    Certification signifies a CSEs dedication to continuous self improvement and to the professional standards of his/her staff.

    Recognition:
    Only a small fraction of sales and marketing executives ever achieve certification, indicating that a CSE is a leading sales and marketing professional.

    Knowledge:
    Certification improves a CSEs understanding of the most current sales and marketing processes and trends.
What Are the Criteria?

    To qualify to sit for the exam, candidates must meet the highest standards of education and experience as established by one of the profession's most distinguished panel of experts and universities.

    If the screening standards are met, a rigorous exam must be passed to ensure mastery of all key concepts in your certified discipline. Candidates who successfully pass the educational, experience, and testing requirements are then awarded professional certification.
    Following is the criteria:

      1. Attain a minimum of 35 points from the Accreditation Chart.
      2. Provide a complete application so that your experience and reference points above can be verified.
      3. Study the materials sent by SME (recommend 2 months of part-time study before the testing date).
      4. Successfully pass a 4-hour certification examination and sign the Code of Ethics.

What Are the Certification Objectives?

    The CSE Certification Program is sponsored by Sales and Marketing Executives International through the SME Accreditation Institute as a professional service with the following objectives:

  1. To establish and maintain a uniform standard of professional competency in the field of sales and marketing management as well professional sales.
  2. To recognize professional expertise.
  3. To encourage continuing education and professional development among sales and marketing executives and professional salespeople

The Association:

    SME-International is a non-profit professional association with affiliated chapters throughout the world dedicated to the advancement of professionalism, ethical standards and education for sales and marketing managers.

    Members meet for the exchange of ideas, a channel for new techniques in marketing and an opportunity to develop sales and marketing skills through informational seminars, workshops and conferences.

    For more information about SME-International call (888) LINK-SME or visit www.smei.org.

What Successful Candidates Say . . .

Sales and Marketing Executives International CSE

I just don't want to be one of the pack, I want to show I'm a professional.

Harlan Proehl, CSE
Hewlett Packard

Certification is very helpful in the workplace and in public relations.

Dave Hinkes, CSE
Xerox

It shows professionalism to my customers and business associates.

Peggy Robart, CSE
Nationwide Insurance

Home | Credentials | Client Comments | Topics
Articles | Results That Last | Contact

Copyright © 2008 RoyChitwood.com  Site by AJConsulting.com